Recently, we completed a 30 second commercial for Villanova University, which is aired nationally on ESPN and CBS during every Villanova basketball game. The goal of the project was to focus on what makes up the Villanova experience, including academic excellence, service, student life and, yes, basketball. The director, Enrique Mendoza, and producer, Sean Quinn, as alumni of the school, really wanted to take the TV spot to the next level. When they first sat down to discuss the concept they knew they had a chance to do something really different. “As alums we know what its like to be at a game in the Pavilion, feeling the power of the Nova Nation as the team takes the court, but it had to be more than just basketball. We used basketball as a vehicle to move between the thematic elements of the spot, the vignettes that appear in the pieces of glass floating over the court. We love the look and reflective characteristics of glass and the combination of the glass together with the power of the player in the Pavilion allowed us to represent those signature characteristics that make up Villanova University,” says Mendoza. The spot was shot on the RED ONE camera as it allowed both native 4K images as well as 2K footage at 100 fps.

Watch the ‘The Power of Villanova’ video below. Also, stay tuned for more details into the making of the commercial.